Research on the Application Path of Clustering Algorithm in New Media Art Creation under Big Data Environment

In the context of information is mostly trivial, messy and disordered, under the context of information fragmentation, the creation path of new media art is also being affected by it.Based on the color sensual imagery, this paper adopts the gray correlation analysis method to research on the creation of new media art.Through the questionnaire survey, the cluster analysis algorithm is used to filter the color semantics, and the five most representative color imagery semantics are selected as the imagery scale in the quantitative space.Combined with the grey correlation analysis method to construct a new media art creation perceptual evaluation model, the new media art creation works as the object of color design practice, the constructed color design evaluation model well reached the product color scheme with the color screening, confirmation and evaluation of the preferred goals.The design practice based on the evaluation model of new media art creation.The results show that, combined with the gray correlation analysis, the color design evaluation model of new media art creation constructed under the intentional color system can effectively improve the color design efficiency of the work scheme, and give an intuitive and accurate reference standard for the selection of the color scheme of the work.