Application of Artificial Intelligence Technology in Enhancing the Effectiveness of Production-oriented Approach to Literacy Instruction and Instructional Design

In the era of artificial intelligence, human-computer collaborative teaching has become a new picture of future development in the field of education.Based on the theory of human-computer collaboration and the theory of production-oriented approach (POA), this paper constructs a university English POA teaching model based on human-computer collaboration.It also combines the speech recognition algorithm, S-T behavioural analysis method and social network analysis method to conduct a case study on the current situation of college English classroom teaching under this instructional design model.Meanwhile, a teaching experiment is designed to verify the effectiveness of the constructed POA teaching model.The results of the case study show that most of the university English courses favour the lecture mode, with less interaction between students, and the classroom is dominated by teacher lectures and teacher-student interactions, but at the same time, many teachers begin to experiment with the discussion mode, which increases teacher-student interactions and studentstudent interactions in the classroom.In addition, the experimental group adopts the POA teaching mode and the control group adopts the traditional lecture mode, and its independent samples t-test results show that the experimental group is significantly better than the homogeneous control group in the dimensions of interest, ability, attitude, and test scores in English literacy after the experiment (P<0.05), which suggests that the combination of AI technology and the production-oriented method can effectively improve the effectiveness of the design of university English literacy teaching and achieve better teaching effectiveness and has potential application value.