The Role of Digital Opinion Leaders in Dengue Prevention Through Health Promotion and Public Health Collaboration: Qualitative Semistructured Interview Study
DOLs are essential in disseminating dengue prevention information. They recognize their responsibility to raise awareness about dengue vaccines and dispel related misconceptions to combat vaccine hesitancy. Unlike nonmedical social media influencers, whose content may lack medical accuracy and be driven by monetization, DOLs provide evidence-based information, enhancing their credibility. Collaborations between DOLs and health sector stakeholders, although currently limited, hold significant potential for effective dengue prevention, provided they adhere to ethical standards and are supported by credible scientific evidence.
Authors
- Alberta Di Pasquale (ORCID: https://orcid.org/0000-0002-8566-5057)
- Andrew Green (ORCID: https://orcid.org/0000-0002-6325-5970)
- Shengjiang Wu
- Tikki Pang
Institutions
- National University of Singapore (SG)
- IQVIA (United Kingdom) (GB)
- Takeda (Singapore) (SG)
Publication Details
- Journal
- Journal of Medical Internet Research
- Published
- 2025-04-25
- DOI
- https://doi.org/10.2196/70997
- Citations
- 2
- Primary Topic
- Mosquito-borne diseases and control
- Type
- article
- Field-Weighted Citation Impact
- 3.76