A Study of Mindfulness and Connectedness to Nature as Predictors of Environmentally Responsible Consumption

Environment responsibility has become the need of today’s economic order. With the increasing awarenessof conspicuous mindless consumption among Indian public, especially the youth, this study tries to investigate the relationship of environmentally responsible consumption(ERC) with mindfulness and connectedness to nature (CNN) (N=132). We found CNN to be a significant predictor of ERCthrough structural equation modelling run in AMOS 21.The exploratory factor analysis was carried out using principal component method and varimax rotation followed by confirmatory factor analysis. Hypothesis testing showed positive correlation among the three variables and the explained variance in ERC contributed through mindfulness and CNN. The study makes clear that improving the welfare of the earth and achieving happiness are not mutually exclusive goals and that action may be taken to improve the well-being of the entire planet.