Green Logistics Practice of E-commerce Platform: Taking Douyin as an Example

Green logistics focuses on integrating environmental sustainability into logistics and supply chain management by improving transportation efficiency and reducing environmental impacts. Some short-video e-commerce platforms like Douyin have already run into this problem that high return rates lead to excessive packaging waste and increased carbon footprints. This essay focuses on Douyins e-commerce logistics operations, examining its environmental challenges and exploring some feasible green logistics practices. By using case study methods and referencing the global best practices in green logistics, this study identifies sustainable logistics solutions tailored to Douyins operations. The findings suggest that implementing recyclable packaging, optimizing return management, and enhancing distribution efficiency can significantly reduce carbon emissions while strengthening brand reputation. Furthermore, this study highlights that increasing regulatory pressure and consumer awareness are pushing the transition toward sustainable logistics in e-commerce. This research provides strategic recommendations for e-commerce platforms that seek to implement sustainable logistics practices. It also highlights that green logistics is not only essential for mitigating environmental impact but also a key factor in strengthening corporate competitiveness.