Memorable experience and destination loyalty in Islam-related tourism

Purpose This study aims to investigate how memorable tourism experiences lead to destination loyalty. This study involves two types of well being (hedonic and eudaimonic), place attachment, and spiritual belief. Design/methodology/approach A total of 308 visitors to an Islam-related tourism destination participated in the study. Structural equation modeling was used to analyze the data. Findings This study found that a memorable tourism experience improves both hedonic and eudaimonic well-being, subsequently promoting place attachment. In addition, hedonic well-being and spiritual beliefs improve eudaimonic well-being. Finally, place attachment and spiritual beliefs foster destination loyalty. Practical implications Islam-related tourism managers should enrich visitors’ experiences (such as by offering visits to unique places, souvenirs and interactions with local community members) and strengthen their spiritual beliefs to foster destination loyalty. Originality/value This study addresses variables that benefit Islam-related tourism at both the visitor (hedonic well-being, eudaimonic well-being and spiritual belief) and management levels (memorable tourism experience, place attachment and destination loyalty).