Examining the Criteria Affecting Corporate Social Responsibility in Businesses from the Consumer Perspective Using the Pythagorean Fuzzy Entropy Technique

Corporate social responsibility (CSR) serves as a self-regulation mechanism for businesses and a framework for consumers to evaluate companies. Carroll's (1991) CSR pyramid categorises these responsibilities, which can differ depending on cultural and economic contexts. This study examines Corporate Social Responsibility (CSR) in the context of Carroll's pyramid from the perspective of Turkish consumers, based on expert interviews analysed using the “Pythagorean Fuzzy Entropy” method. The results reveal that Turkish consumers prioritise businesses' “economic” responsibilities the most, followed by “philanthropic” responsibilities. “Ethical” responsibilities are ranked slightly lower, with “legal” responsibilities considered the least important in this context.