Printing Leads the Ancient and Modern, Heart to Heart—Research on the Inheritance, Innovation and Sustainable Development of Dege's Engraving and Printing Techniques

This paper takes the Dege engraved printing technology as the research object, and discusses its inheritance, development and digital dissemination strategy in the modern society. As a collection of traditional Tibetan printing techniques, Dege engraving and printing technology has rich cultural value, unique technical craft advantages and ecological advantages, but it also faces many challenges such as low productivity, material dependence, learning difficulty, and aging of inheritors. Through SWOT analysis, the article deeply analyzes the advantages, disadvantages, opportunities and threats of Dege's engraving and printing techniques, and proposes innovative and developmental solutions such as cultural and creative product development, experience economy, cultural and tourism integration and digital promotion. The study points out that in order to realize the living inheritance of Dege engraving and printing techniques, it is necessary to build a sustainable development system integrating “protection, transformation and dissemination”, and to make use of modern technology and industrial power to explore its application value in the contemporary society and enhance the public's sense of cultural identity.