Roundtable on Teaching an Advertising & Society Course: A 2025 Update

Abstract: In this issue’s teaching entry, the section editors host a roundtable with three experienced teachers of the foundational “advertising and society” course, sometimes also called “advertising and culture” or “promotional culture.” In this conversation, Kyle Asquith of the University of Windsor, Christopher Chávez of the University of Oregon, and Eleftheria Lekakis of the University of Sussex talk with us about their specific curricular contexts, their learning objectives, course readings, assignments, and case studies. We end the discussion with the three asking about each other’s pedagogical strategies for the course. They have also generously provided examples of their syllabi.

Authors

Publication Details

Journal
Advertising & Society Quarterly
Published
2025-03-01
DOI
https://doi.org/10.1353/asr.2025.a958001
Primary Topic
Management and Marketing Education
Type
article
Field-Weighted Citation Impact
0.00
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article

Roundtable on Teaching an Advertising & Society Course: A 2025 Update

Matthew P. McAllister, Eleftheria J. Lekakis, Joanna L. Jenkins, Christopher Chávez et al.
Advertising & Society Quarterly
Management and Marketing Education
article

Roundtable on Teaching an Advertising & Society Course: A 2025 Update

Matthew P. McAllister, Eleftheria J. Lekakis, Joanna L. Jenkins, Christopher Chávez, Kyle Asquith
article en

Abstract

Abstract: In this issue’s teaching entry, the section editors host a roundtable with three experienced teachers of the foundational “advertising and society” course, sometimes also called “advertising and culture” or “promotional culture.” In this conversation, Kyle Asquith of the University of Windsor, Christopher Chávez of the University of Oregon, and Eleftheria Lekakis of the University of Sussex talk with us about their specific curricular contexts, their learning objectives, course readings, assignments, and case studies. We end the discussion with the three asking about each other’s pedagogical strategies for the course. They have also generously provided examples of their syllabi.

Advertising & Society QuarterlyVol. 26(1)
Openalex Percentile: Top 89%
Management and Marketing Education
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