Approaches to The Development of Electric Vehicle Parts Industry to Support The National Strategy

With the growing emphasis on environmental conservation, many countries are actively promoting the use of electric vehicles. Thailand, as a major automobile production hub in ASEAN, has the potential to evolve into a center for electric vehicle manufacturing and emerge as a leader in the electric vehicle parts market in the future. This research aims to explore development strategies for the electric vehicle parts industry to support the national strategy. The study employs both qualitative research methods and in-depth interviews. The research findings indicate that the guidelines for developing the electric vehicle parts industry to support the national strategy can be ranked in order of importance across four key components: 1) Technology Transformation, 2) Business Alliance, 3) Agile Marketing, and 4) Personnel Development. This study proposes a fusion-based strategic framework that synthesizes these four components into an integrated model for industry advancement. In addition, hypothesis testing revealed a significant difference between the two business groups at the 0.05 level. The analysis of the developed structural equation model indicates that it met the evaluation criteria and aligned with the empirical data. The model's fit indices were as follows: chi-square probability level = 0.117, relative chi-square = 1.103, goodness-of-fit index (GFI) = 0.955, and root mean square error of approximation (RMSEA) = 0.014.