Study Of Customer Behavior Towards Opal Gems and Jewels

ABSTRACT The gems and jewellery market in India and globally has witnessed a dynamic shift in consumer preferences, especially with increasing interest in semi-precious stones like opals. This study explores customer behaviour towards opal gems and jewellery, focusing on purchase patterns, motivations, preferences, and satisfaction levels. Through a combination of primary and secondary research, this study provides insights into the psychological, cultural, and economic factors that influence buying decisions for opal products.