Exploring the impact of transformative adventure tourism experiences on destination image, satisfaction, and future intentions

This study explores the transformative potential of adventure tourism experiences, focusing on how transformative experiences elements like self-assurance, disorienting dilemmas, joy, and cultural interactions influence destination image, tourist satisfaction, and future intentions. Using a structured survey and structural equation modeling (SEM), it reveals that transformative experiences significantly enhance destination image, satisfaction, and behavioral intentions, with destination image and satisfaction mediating these relationships. Emotional and cultural engagement play a pivotal role in fostering meaningful adventure experiences. This research advances understanding of transformative tourism, offering practical insights for designing experiences that promote personal growth, sustainable tourism, and destination loyalty.