A Study on B2C Sales and Service Given by Sharada Motor to Their Vendors

Abstract The study explores the Business-to-Consumer (B2C) sales strategies and service practices adopted by Sharada Motor, a leading player in the automobile industry. By analyzing the interactions and services provided to their vendors—who act as intermediaries in delivering value to end consumers—the research highlights the effectiveness of customer service management, vendor satisfaction, and technological integration. The findings emphasize the role of efficient communication, service quality, and support systems in enhancing vendor relationships and consumer satisfaction. Keywords B2C Sales, Vendor Services, Customer Relationship Management, Automobile Industry, Sharada Motor, Service Quality, Vendor Satisfaction