A Study on Investment Patterns of the Retail Investors with Reference to Chennai.

Abstract This study analyses investment patterns of retail investors in Chennai. With digital platforms and improved financial literacy, retail participation is rising. A structured questionnaire collected data from the respondents. The study explores investment preferences, risk tolerance, influencing factors, and use of advisory and digital tools. Findings reveal demographic influence on behavior and highlight the need for financial education and inclusive investment platforms. Keywords Retail Investors, Investment Patterns, Risk Tolerance, Financial Literacy, Chennai, Digital Investment Platforms.