Augmenting Murals: Creating Playful AR Experiences for Wall Art Exhibitions

Outdoor art exhibitions in natural settings offer a popular environment for people to engage with art. With the rapid advancements in augmented reality and mixed reality, immersive technologies and digital augmentations are transforming how people experience art by incorporating animations and interactive elements. However, marker-based augmented reality (AR) approaches, though commonly used, present limitations in large outdoor exhibitions, including labour-intensive setups and restricted exploration freedom for users. To address these challenges, we propose a markerless AR approach utilizing Geospatial tracking, which appears promising for enhancing large-scale outdoor art exhibitions. In this paper, we present the development of a mobile AR application designed to augment murals with dynamic animations and interactive features. We explore various interaction concepts, demonstrating how this technology can be effectively utilized to create innovative, user-centered experiences in outdoor art settings.