Influence of Interactivity in Shaping User Experience and Social Acceptability of Mobile Augmented Reality

This study investigates the impact of the Degree of Interactivity on User Experience (UX) and social acceptability (SA) in Mobile Augmented Reality (MAR) applications. As AR technologies become more prevalent, understanding how varying levels of interactivity influence both user perception and social dynamics is crucial for their design and adoption. Two commercially available MAR applications, IKEA and Virtlo, which differ significantly in their interactivity levels, were used to conduct a user study. The study examines how body movements required for interaction with AR content affect both UX and SA, shedding light on users’ comfort levels and potential social barriers in public settings. The findings suggest a complex relationship between interactivity, perceived usability, and social considerations, emphasizing the need for a balanced design approach. This research provides valuable insights into the development of future AR applications by addressing not only usability but also the broader social implications of AR interactions. By integrating social acceptability into traditional UX evaluations, this study highlights its significance in ensuring the seamless integration of AR technologies into everyday environments.