Building Interest in a PharmD Program Through Strategic Advertising and Outreach Efforts
A recruitment and outreach initiative increased website traffic. Digital advertisements produced more engagement and were less expensive than print advertisements. Multimodal strategies are necessary to recruit prospective pharmacy students.
Authors
- Jeanne E. Frenzel
- Lisa M. Richter (ORCID: https://orcid.org/0000-0001-9194-6851)
- Brooke Suttles
Institutions
- North Dakota State University (US)
Publication Details
- Journal
- American Journal of Pharmaceutical Education
- Published
- 2025-04-24
- DOI
- https://doi.org/10.1016/j.ajpe.2025.101409
- Primary Topic
- Ethics in Business and Education
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- American Association of Colleges of Pharmacy
- NDSU Development Foundation
- North Dakota State University