A Study on Consumer Awareness of The Distinction Between Frozen Desserts and Ice Cream

ABSTRACT This study examines consumer awareness of the differences between ice cream and frozen desserts, focusing on the Sona brand by Kwality Milk Foods Ltd. Surveying 100 respondents in Chennai, it highlights gaps in understanding despite regulatory definitions. The findings stress the need for clearer labeling, with statistical analysis revealing demographic links to awareness. KEYWORDS Frozen desserts, Ice cream, Consumer awareness, Branding, Health perceptions, Palm oil, Sustainability, Kwality Milk Foods, Sona, Ethical consumption