Antecedents to Implementing Green Practices in the Hotel Industry: The Role of Managers' Environmental Attitude, Perceived Organizational Environmental Support and Employees' Green Collaboration

ABSTRACT This paper examines the role of managerial influence in the implementation of green practices (IGP) within the hotel industry, focusing on three key factors: managers' attitudes toward the environment (MAE), perceived organizational environmental support (POES), and employees' green collaboration (EGC). Drawing upon the Norm Activation Model, the Theory of Planned Behavior, and the Social Exchange Theory, the proposed model was tested using a sample of 190 hotel managers in India. The findings indicate that MAE indirectly influences the implementation of green practices through the managers' intentions to behave. In addition, both POES and EGC are directly related to the IGP. This holds particular relevance for India's hospitality sector, which faces considerable environmental challenges stemming from increasing tourist arrivals. By underscoring the internal antecedents of green practices, we offer practical strategies within managerial control to mitigate the industry's environmental impact.