ENGAGING GEN Z THROUGH SOCIAL MEDIA MARKETING

The main idea of this piece is to investigate through social media marketing how companies can reach Gen Z. With their quick-shifting trends and interactive elements, this research examines how social media sites can enable companies to engage youth. It seeks to grasp how companies might produce material that draws Gen Z, develops good relationships, and grows brand exposure. Design/Methodology/Approach The mixed methods approach will be applied in the research on interacting Gen Z via social media marketing. It will first begin with a review of current research on social media marketing and its relationship with Gen Z, stressing worldwide studies as well as those pertinent to the local context. Then, the study will use surveys to gather primary material and obtain quantitative insights from Gen Z consumers, marketing specialists, company’s owners. Furthermore, we will undertake qualitative interviews to better grasp their attitudes and experiences. This mix of data will enable one to evaluate the effects, difficulties, and tactics of social media marketing with Gen Z engagement. A full analysis of how social media marketing effectively connects Gen Z will be given using both qualitative and quantitative approaches