Persepsi Mahasiswa Akuntansi Terhadap Penggunaan E-Wallet Sebagai Alat Tukar

The purpose of this study was to examine accounting students' opinions on the use of e-wallets as a means of exchange in financial transactions. Digital wallets/e-wallets are increasingly popular along with technological advances and changes in consumer behavior. This study identifies factors that influence students' perceptions, such as ease of use, security, and accessibility. The method used was a semi-structured interview with students of Wijaya Kusuma University Surabaya, and the data was analyzed using descriptive statistical methods. The results showed that the majority of accounting students had a positive view of the use of e-wallets as a practical and efficient tool, despite concerns about the security and privacy of personal data. The conclusion of this study provides insight for manufacturers and financial institutions to understand the needs of young users in the digital world.

Authors

Publication Details

Journal
Equilibrium Jurnal Ekonomi-Manajemen-Akuntansi
Published
2024-10-31
DOI
https://doi.org/10.30742/equilibrium.v20i2.4027
Primary Topic
Consumer Behavior and Marketing Influence
Type
article
Field-Weighted Citation Impact
0.00
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article

Persepsi Mahasiswa Akuntansi Terhadap Penggunaan E-Wallet Sebagai Alat Tukar

Sa'adatul Kamalia, Fadilla Purwitasari
Equilibrium Jurnal Ekonomi-Manajemen-Akuntansi
Consumer Behavior and Marketing Influence
article

Persepsi Mahasiswa Akuntansi Terhadap Penggunaan E-Wallet Sebagai Alat Tukar

Sa'adatul Kamalia, Fadilla Purwitasari
article en

Abstract

The purpose of this study was to examine accounting students' opinions on the use of e-wallets as a means of exchange in financial transactions. Digital wallets/e-wallets are increasingly popular along with technological advances and changes in consumer behavior. This study identifies factors that influence students' perceptions, such as ease of use, security, and accessibility. The method used was a semi-structured interview with students of Wijaya Kusuma University Surabaya, and the data was analyzed using descriptive statistical methods. The results showed that the majority of accounting students had a positive view of the use of e-wallets as a practical and efficient tool, despite concerns about the security and privacy of personal data. The conclusion of this study provides insight for manufacturers and financial institutions to understand the needs of young users in the digital world.

Equilibrium Jurnal Ekonomi-Manajemen-AkuntansiVol. 20(2)
Openalex Percentile: Top 58%
Consumer Behavior and Marketing Influence
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