Pentingnya Konten Media Sosial Sekolah Kristen di Surabaya Terhadap Brand Awareness
This analysis aims to identify how Christian schools use social media to enhance their brand awareness. The primary focus is on evaluating the types of content, posting frequency, and user engagement levels, as well as their impact on brand awareness. Data is collected from several Christian schools and their social media content is analyzed over a specified period. It is hoped that the results of this analysis will provide valuable insights into effective strategies that educational institutions can apply to leverage social media for enhancing brand awareness.
Authors
- Jennifer Putri Suwito
- Ani Wijayanti Suhartono
- Rebecca Milka Natalia Basuki
Institutions
- Petra Christian University (ID)
Publication Details
- Journal
- DIVAGATRA - Jurnal Penelitian Mahasiswa Desain
- Published
- 2024-12-28
- DOI
- https://doi.org/10.34010/divagatra.v4i2.13149
- Primary Topic
- Contemporary Christian Leadership and Education
- Type
- article
- Field-Weighted Citation Impact
- 0.00