Linguistic representation of the stereotypical borrowing "мажор" (mazhor) in Russian linguoculture in a diachronic perspective

The aim of this research is to describe the evolution of the stereotypical borrowing "мажор" (mazhor, often translated as "spoiled rich kid" or "golden youth") in Russian linguoculture, based on data from the Russian National Corpus. The article examines the prerequisites for the entry of this borrowing into Russian linguoculture and its English-language prototypes, the image-value characteristics of the stereotypical borrowing "мажор", models of its metaphorical representation, and the peculiarities of its perception in the context of concepts of Russian and English-language culture. The scientific novelty of the research is defined by the fact that, based on a developed model for analyzing stereotypical borrowings, the borrowing "мажор" was described for the first time from the perspective of linguoculturology and linguoaxiology. The study identifies the features of its adaptation and transformation in the Russian conceptual sphere, and interprets it in the context of the values of Western society and the influence of these values on the Russian linguistic worldview in the context of globalization. The results of the research show that the stereotypical borrowing "мажор," which appeared in the 1990s, transmitted the values of consumer society to Russian culture, and its prototype was the American stereotype of the "yuppie." The stereotypical borrowing "мажор" acquired image characteristics related to its gender, age, social status, lifestyle, and behavioral patterns. The stereotypical borrowing acquired a negative evaluative connotation in Russian culture, based on a negative attitude towards a socially useless element of society, which is expressed in various metaphorical models of representation. In the process of evolution, the evaluative component of the stereotypical borrowing began to dominate over the figurative and conceptual and relate to the description of destructive behavior of people.