Analyzing the Entrepreneurial Attitude Orientation of the Students at Higher Education Institutions: Evidence from Uttar Pradesh (India)

Keeping in mind the significance of entrepreneurship and government motivation towardsentrepreneurship, researcher in the current study aimed to examine the influence of demographiccharacteristics on the Entrepreneurial Attitude Orientation (EAO) of the students of higher educationinstitutions; and to identify the entrepreneurial traits that may motivate them to pursue entrepreneurship astheir career. To measure the EAO, researcher used Robinson et al. (1991) scale and demographic variables,such as gender, family background, subjects, degree, objectives of the degree, and experience, were taken inthis study. Moreover, non-probability sampling was applied in the collection of data. The results suggestedthat entrepreneurial inclined students have a higher need for achievement motives, innovativeness, personalcontrol, and self-esteem. In addition, among the demographic variables, students’ objective of the degree(education) influenced their overall EAO. This study will may have some practical implications for theacademicians and the Government to build and develop the entrepreneurial attitude among students.