Market analysis of micro-irrigation systems in Vellore district, South India

This study examines the micro-irrigation system market in Vellore district, Tamil Nadu, India, focusing on adoption trends and market dynamics. Data was collected using a structured questionnaire from 90 farmers across different blocks and analysed alongside data from major micro-irrigation companies (anonymized as Firm A, Firm B, Firm C, Firm D and Firm E). Water scarcity emerged as the primary driver of micro-irrigation adoption, with farmers seeking to conserve resources. Another key factor is labour reduction, as micro-irrigation systems streamline processes and minimize manual effort. M/S Firm A leads the market with a 32.7 % share, followed by Firm B (30.76 %), Firm D (25 %) and Firm C (11.53 %). Despite Firm A’s dominance, cost variations of up to 20 % among companies influence farmers’ purchasing decisions based on affordability and perceived value. The study highlights micro-irrigation’s potential to enhance agricultural productivity and water-use efficiency by delivering water directly to plant roots, minimizing wastage. Promoting affordable technologies and strengthening extension services can equip farmers with the skills needed to maximize these benefits. Additionally, fostering a supportive policy environment can encourage wider adoption. This research offers valuable insights for policymakers, companies and farmers, emphasizing the need for collaborative efforts to enhance sustainable In India, the adoption of micro-irrigation has been encouraged through various government schemes aimed at improving on-farm water management practices and improve agricultural outcomes in Vellore district. Addressing key drivers and barriers can help create a more efficient and productive agricultural sector in the region.