Influence of social media on cosmetic facial surgeries among individuals in Kuwait: employing the theory of planned behavior
Social media plays a central role in shaping cosmetic surgery intentions among Kuwaiti youth, with subjective norms being the strongest predictor. These findings underscore the importance of societal expectations, particularly in collectivist cultures. Regulatory frameworks and educational campaigns are recommended to address ethical marketing practices, enhance digital health literacy, and promote realistic beauty standards.
Authors
- Thurayya Albuloshi (ORCID: https://orcid.org/0000-0002-4609-3623)
- Anwaar Alkandari (ORCID: https://orcid.org/0000-0003-1996-0768)
- Madhawi Fahad Alduosari
- Ahmad Alsaber (ORCID: https://orcid.org/0000-0001-9478-0404)
- Bedour Alboloushi (ORCID: https://orcid.org/0000-0001-5736-3185)
- Amal Anbar
- Farah Al Saeed
- Yasser Helmy
Institutions
- Al-Azhar University (EG)
- Kuwait Petroleum Corporation (Kuwait) (KW)
- Kuwait College of Science and Technology (KW)
- Ministry of Health (KW)
- American University of Kuwait (KW)
Publication Details
- Journal
- Frontiers in Digital Health
- Published
- 2025-04-24
- DOI
- https://doi.org/10.3389/fdgth.2025.1546128
- Citations
- 18
- Primary Topic
- Body Image and Dysmorphia Studies
- Type
- article
- Field-Weighted Citation Impact
- 41.52