THE USE OF GRAPHIC DESIGN ANALYSIS PLATFORMS AS DIGITAL MARKETING TOOLS FOR YOUTH OF THE INDONESIAN ISLAMIC PROPHECY INSTITUTE IN SUMMER

The world economy is growing, Indonesia continues to change with the development of the era. The digital era is a challenge and opportunity in business, these challenges and opportunities need to be answered with abilities that are honed according to developments. Online business actors are becoming increasingly in demand by many groups, even almost all people who do not have shops in general also make online sales. The Youth of the Indonesian Islamic Propagation Institute (LDII) are active in doing business and efforts aimed at improving the welfare of members in particular and the Sumenep community in general who enjoy these facilities. At their early age, they are still just taking advantage of online sales due to limited human resources, this has been attempted to find a solution to continue practicing honing soft skills, Research using qualitative methods with a case study approach shows that LDII Youth minimize knowledge and seek online sales experience in graphic design platforms as digital marketing tools, so intensive training and mentoring are needed so that they can increase sales.