The Impact of Seo on Consumer Buying Behaviour in Online Shopping

INTRODUCTION Online shopping has seen exponential growth in India, changing the way consumers search, evaluate, and purchase products. Search Engine Optimization (SEO) has emerged as a crucial element in this transformation. SEO improves a brand's visibility in search results and builds trust—two key factors in influencing purchasing behaviour. This study explores how SEO strategies affect consumer decisions in online shopping environments.

Authors

Publication Details

Journal
INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT
Published
2025-04-24
DOI
https://doi.org/10.55041/ijsrem45905
Primary Topic
Consumer Perception and Purchasing Behavior
Type
article
Field-Weighted Citation Impact
0.00
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article

The Impact of Seo on Consumer Buying Behaviour in Online Shopping

THARUN PANDIYAN. G
INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT
Consumer Perception and Purchasing Behavior
article

The Impact of Seo on Consumer Buying Behaviour in Online Shopping

THARUN PANDIYAN. G
article en

Abstract

INTRODUCTION Online shopping has seen exponential growth in India, changing the way consumers search, evaluate, and purchase products. Search Engine Optimization (SEO) has emerged as a crucial element in this transformation. SEO improves a brand's visibility in search results and builds trust—two key factors in influencing purchasing behaviour. This study explores how SEO strategies affect consumer decisions in online shopping environments.

INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENTVol. 09(04)
Openalex Percentile: Top 90%
Consumer Perception and Purchasing Behavior
DOIOpen Access PDFOpenAlex
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The Impact of Seo on Consumer Buying Behaviour in Online Shopping — THARUN PANDIYAN. G · INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT (2025) | TGRS Research Map | TGRS