Mediatization of Internally Displaced Persons in Regional Mass Media in 2014-2022: Dynamics of Approaches, Topics, Images

The article explores the media representation of internally displaced persons (IDPs) in Ukraine’s regional press, with a focus on the positive dynamics of transforming IDP images during the Russian-Ukrainian war. The relevance of the study is determined by the scale of internal displacement caused by Russia’s full-scale invasion in 2022 and the impact of media images on how IDPs are perceived in host communities. It was found that the media not only cover practical aspects of displacement but also shape public attitudes by constructing the status, roles, and identity of IDPs. In doing so, they often reproduce influential stereotypes that also affect state policy toward IDPs. Content analysis revealed that from 2014 until early 2022, regional media predominantly constructed IDPs within the binary opposition ‘Us/Them,’ contributing to their stigmatization, marginalization, and even criminalization. However, since February 24, 2022, media approaches have changed significantly. Content analysis of Dnipropetrovsk region’s media shows the disappearance of hate speech and negative stereotypes. The focus shifted toward comprehensive support for IDPs, volunteer initiatives aimed at integration, and personal stories of displaced people. The binary opposition ‘We/They’ was replaced by unifying narratives portraying IDPs as citizens in need of help and understanding. These transformations were driven by the nationwide scale of displacement and the new state information policy aimed at preventing polarization.