Examining the role of voluntary reciprocal altruism and collectivism interventions in enhancing intentions to donate blood among young non-donors: an experimental study
The VRA intervention significantly influenced once-off intentions to donate and may be a cost-effective strategy to recruit new blood donors.
Authors
- Gerard J. Molloy (ORCID: https://orcid.org/0000-0002-7718-9898)
- Colm P. Duffy (ORCID: https://orcid.org/0000-0002-0076-6749)
Institutions
- Ollscoil na Gaillimhe – University of Galway (IE)
Publication Details
- Journal
- Psychology and Health
- Published
- 2025-04-24
- DOI
- https://doi.org/10.1080/08870446.2025.2496227
- Primary Topic
- Blood donation and transfusion practices
- Type
- article
- Field-Weighted Citation Impact
- 0.00