Māori Identity and Reflexive Ethnography in Research on HORI’s Art

This article presents a multidimensional analysis of the work of the Māori artist Hori from postcolonial, cultural, and autoethnographic perspectives. Drawing on the researcher’s experience as a visitor in Ōtaki, Aotearoa/New Zealand, an environment deeply rooted in Māori heritage, the text demonstrates how Hori’s art becomes a field of negotiation over identity, visual decolonization, and dialogue with global currents of socially engaged art. Particular attention is given to Matariki, the Māori New Year, as a context for cultural renewal, community strengthening, and the emphasis on values such as whakapapa (genealogy) and whenua (land). Through the author’s autoethnographic reflexivity, interpretation emerges as a relational process that takes into account local meanings, universal experiences of resistance, as well as the ethical and epistemological challenges involved in researching Indigenous cultures. In effect, Hori’s work appears as a transnational visual language in which aesthetics intertwines with politics and local epistemologies engage with global discourses on power, memory, and identity.