Pengaruh Pengetahuan Investasi, Kemampuan Finansial dan Teknologi Media Sosial terhadap Minat Investasi Mahasiswa (Studi pada Mahasiswa Akuntansi di Sumatera Barat)

This study aims to examine the effect of investment knowledge, financial ability and social media technology on investment interest (Study on Accounting Students in Sumatera Barat). This research uses a quantitative approach. The population in this study were students majoring in accounting in Sumatera Barat. The sample was obtained using purposive sampling, selecting samples based on predetermined criteria. Data collection in this research used a questionnaire. The analitycal method used is multiple linear regression with SPSS version 27. The results of this studyindicate that, partially, investment knowledge, financial ability and social media technoloyg have an effect on investment interest. Simultaneously, investment knowledge, financial ability and social media technology affect investment interest.