The Impact of Image Content Towards Client Satisfaction

Abstract: This study examines This paper examines how image content through Artificial Intelligence affects client satisfaction within the e-commerce, marketing, and social media sectors. the current technological development in the artificial intelligence, many companies are today using AI for generation and also selection of visuals. In this study, the authors focus on the effects of the AI-created images on the consumers’ perception interest and satisfaction level. Examining several examples from professional practice, we define and determine preconditions for positive client experience, which include interpersonal customization, topicality and aesthetic appeal. Further, conversely, we discuss the possible negative sides of AI-mediated content creation such as an actuality of using fake content and taking away the human factor. Using quantitative surveys and qualitative interviews in key clients ,our study shows a nuanced account of the relationship between AI-produced images perceived image quality, and overall client satisfaction. There appears to be substantial enthusiasm among consumers for AI-to-consumer personalization at the same time there is not able concern for the absence of any emotional connection to the messages being delivered. Lastly, some practical tips for businesses on how to implement AI imagery more fittingly are provided in this study. the all-important suggestion is that while AI can serve up images very methodically and efficiently, this method should be cast against the need to make clients feel emotionally connected to the brand in order to retain their Support.

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Publication Details

Journal
International Journal for Research in Applied Science and Engineering Technology
Published
2025-04-23
DOI
https://doi.org/10.22214/ijraset.2025.69206
Primary Topic
Consumer Perception and Purchasing Behavior
Type
article
Field-Weighted Citation Impact
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article

The Impact of Image Content Towards Client Satisfaction

K C Ravishankar, S Bargavi
International Journal for Research in Applied Science and Engineering Technology
Consumer Perception and Purchasing Behavior
article

The Impact of Image Content Towards Client Satisfaction

K C Ravishankar, S Bargavi
article en

Abstract

Abstract: This study examines This paper examines how image content through Artificial Intelligence affects client satisfaction within the e-commerce, marketing, and social media sectors. the current technological development in the artificial intelligence, many companies are today using AI for generation and also selection of visuals. In this study, the authors focus on the effects of the AI-created images on the consumers’ perception interest and satisfaction level. Examining several examples from professional practice, we define and determine preconditions for positive client experience, which include interpersonal customization, topicality and aesthetic appeal. Further, conversely, we discuss the possible negative sides of AI-mediated content creation such as an actuality of using fake content and taking away the human factor. Using quantitative surveys and qualitative interviews in key clients ,our study shows a nuanced account of the relationship between AI-produced images perceived image quality, and overall client satisfaction. There appears to be substantial enthusiasm among consumers for AI-to-consumer personalization at the same time there is not able concern for the absence of any emotional connection to the messages being delivered. Lastly, some practical tips for businesses on how to implement AI imagery more fittingly are provided in this study. the all-important suggestion is that while AI can serve up images very methodically and efficiently, this method should be cast against the need to make clients feel emotionally connected to the brand in order to retain their Support.

International Journal for Research in Applied Science and Engineering TechnologyVol. 13(4)
Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology (IN)
Openalex Percentile: Top 90%
Consumer Perception and Purchasing Behavior
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