Digital Analysis of the Environmental Media Texts Impact on the Emotional State of Young People through Media Communication Strategies

The human face registration and emotion recognition software enables the study of 6 basic emotions (enjoyment, surprise, sadness, fear, anger, and disgust) in the youth audience (18-30 years old) while analysing the impact of the mass media and social media information agenda on the industrial region environment. The digital facial movement coding system is studied when respondents are exposed to environmental media texts and when they are interviewed, revealing the intensity of the prevalence of negative basic emotions (sadness, fear).