Digital Media Communication Strategy on the Rights of Persons with Disability in Russia

IT technologies and digital media development influence to understand the actual situation in a particular area in a certain period and the formation of a new state disability policy. The social policy of the Russian state is aimed at involving socially vulnerable groups of the population in all spheres of social life. The methodological basis of the study is devoted to the problems of social inclusion of people with disabilities, ideology of independent living and models of disability policy (R. Drake). Thus, the study objective was to explore of legislative and regulatory support, assessments by disabled people of the to lead their rights of involving digital media. The study was conducted during two step: pilot study July 29 – August 11, 2023 and main study December 11, 2024 – 31 January, 2025. The results demonstrated that digital field is a reflection of what is happening in offline reality. The positive assessment of persons with disability, representations about the rights of persons with disabilities are initiated in connection with their gross violations and actions of the authorities in Russia digital media communication. However, the institutional processes of the digital field are at the stage of formation.