Specificity of Manipulative Technologies in the Media Space

The article examines the specificity of manipulative technologies used in the media space, and analyzes the methods and techniques of manipulation used in various forms of media. An assessment is given of how various media formats use manipulative technologies to influence the audience, examples are analyzed demonstrating the influence of media on the formation of public opinion. Based on qualitative and quantitative methods of content analysis, recommendations for critical perception of information are developed and practical advice on improving the media literacy of the population is offered.