Bloggers in the Modern Media Space: Agents of Socialization and Translators of Meanings

In the modern information society, characterized by the rapid development of digital technologies and the widespread spread of the Internet, the blogosphere has become an integral part of the media space. Bloggers, acting as creators and distributors of content, have a significant impact on digital communication, shaping public opinion, broadcasting values and constructing social reality. This article is devoted to the study of the role of bloggers in the modern media space, focusing on their functions as agents of socialization and translators of meanings. The purpose of this study is to identify media discourse strategies used by leading Russian bloggers and to reveal the specifics of their communication with the audience on significant dates for the Russian Federation. An important task was to consider the impact of their content on the processes of socialization. The paper uses the method of content analysis of publications by popular Russian bloggers, which allows to identify the dominant themes, narratives, stylistic features and value orientations broadcast in blogs. The findings of the research will enable to gain a better understanding of the processes of socialization in the digital era and establish the role of bloggers within the contemporary communication landscape.