TikTok Algorithm in Fast Beauty Product Marketing: Influencing Consumer Behavior of the Digital Generation

In the ever-evolving digital landscape growing , TikTok has incarnate become a strategic platform for brands in market products , in particular in the fast beauty industry is heavily influenced by trends and visualization . This article is studies literature that aims For to study role TikTok algorithm and content strategy in to form behavior consumptive digital generation towards fast beauty products . With use approach Systematic Literature Review (SLR), research This filter various studies relevant academic? For build base strong theoretical. The results of the study show that TikTok's algorithm is based on intelligence artificial contribute significant in create personalization content , which in turn increase exposure and interest buy to products . On the other hand , content strategy based on storytelling, trends , and collaboration with micro-influencers involved strengthen Power attraction and engagement consumers . This article conclude that synergy between algorithms and visual content on TikTok play a role role important in push decision purchases , especially among Gen Z and Millennials who are the main targets fast beauty industry.