ANALYSIS OF THE "ECOGYM" PROGRAM AND ITS IMPACT ON THE HEALTH OF ITS USERS IN BUCARAMANGA-SANTANDER

Objective: This study evaluates the "ECOGYM" program and its impact on the health of its users in Bucaramanga-Santander. The research focuses on understanding the characteristics of users in urban and rural areas of the municipality, examining factors such as frequency, time of use, and equipment preferences. Additionally, it explores the perceived health benefits associated with the program, aiming to provide a comprehensive assessment of its effectiveness and relevance to the community. Theoretical Framework: Public investments in outdoor fitness parks have increasingly been adopted as strategies to promote health and well-being in urban and rural populations. This study is grounded in theories of public administration and health impact assessment, offering a critical perspective on how such initiatives influence public spending productivity and contribute to broader social outcomes, such as peacebuilding and social cohesion. By contextualizing these parks within a framework of public health policies, the research highlights their potential to address pressing health challenges and foster community engagement. Method: The research employed a quantitative approach, surveying 120 users across seven ECOGYMs, five located in urban areas and two in rural regions. A non-probabilistic convenience sampling method was used, guided by specific inclusion and exclusion criteria. Data collection was conducted using a validated survey instrument, achieving a 100% response rate. The data were analyzed using RStudio, applying descriptive statistical methods and Chi-square tests to determine significant associations with a 95% confidence interval. This methodological rigor ensures the reliability and validity of the findings. Results and Discussion: The results revealed notable differences in user behavior and preferences between urban and rural settings. Participants frequently cited improved physical fitness and general well-being as primary benefits, with urban users demonstrating higher participation rates compared to their rural counterparts. These findings underscore the importance of outdoor fitness programs in promoting healthy lifestyles while pointing to disparities that need to be addressed for equitable access and impact. Additionally, the research identified challenges, such as maintenance and accessibility issues, which could hinder the program’s effectiveness. Research Implications: The implications of this study extend beyond the local context, providing valuable insights for policymakers and public health officials. The findings emphasize the necessity of ongoing evaluations of public investments in recreational infrastructure to maximize their benefits and align them with community needs. Moreover, the study contributes to the growing body of literature on outdoor fitness programs, offering evidence-based recommendations for optimizing their design and implementation. Originality/Value: This research stands out for its comprehensive approach to assessing the impact of outdoor gyms, blending theoretical insights with practical analysis. By examining the intersections of public health, community development, and public policy, it offers a model for evaluating similar initiatives in other regions. The originality of the study lies in its focus on both health outcomes and broader societal implications of such programs, reinforcing their value as tools for fostering sustainable and inclusive development.