Safeguarding Personal Details on Social Media Platform at the Backdrop of Social Media Frenzy

Abstract: With the increase of internet-connected devices and the growing digitisation of financial transactions, the threat landscape has expanded, requiring proactive measures to mitigate risks. With the rise of digital currencies and online investment platforms, securing digital assets and investments has become a priority for investors. The growing number of people joining social media sites has led to increased security breaches as attackers seek to take advantage of vulnerabilities. Some of the prominent security concerns associated with the use of social media platforms include identity theft, spam attacks, malware attacks, social phishing, impersonation, hijacking, and fake requests (Zhang & Gupta, 2016). Fogues et al. (2015) explained that the benefits of using social media networks are now rapidly overshadowed due to growing concerns over user security threats. Security concerns related to social media also pose a growing threat to businesses. By guarding your digital footprint, limiting the personal details you disclose, adjusting privacy settings, being cautious of accepting requests, and using strong passwords, you can mitigate potential threats and protect yourself from identity theft, privacy invasion, and social engineering attacks.