The Analysis of the Effect of User Interface (UI) and User-Friendly on System Quality in the YouVersion E-Bible Application with User Satisfaction as a Moderating Variable

This research is motivated by the development of electronic Bible technology and spiritual content, making it easier for the public, especially Christian students at the Faculty of Economics, Jakarta State University, to deepen their spiritual formation, especially in reading the Holy Bible. The aim of this research is to determine the influence of the User Interface (UI) and User Interface. Friendly to the quality of the system in the YouVersion E-Bible Application with User Satisfaction as a Moderating Variable. The YouVersion application is a digital-based Bible application and is a digital spiritual development platform. In this context, the user interface is considered important because it provides an overview of previous user experiences which can influence user satisfaction. Meanwhile, user friendliness and system quality play an important role in determining whether consumers feel that the application used has value for the price. This research uses a quantitative approach, with a purposive sampling technique. The respondents selected in this research were individuals who adhered to Christianity and had used the YouVersion application. Data collection was carried out using a questionnaire equipped with Google Form, and the collected data was analyzed using SmartPLS. The research results show that user interface and user friendliness have an influence on user satisfaction. In addition, user satisfaction is proven to mediate the relationship between User Interface and User Friendly with system quality. Keywords: user interface, user friendly, system quality, customer satisfaction.