Influence Implementation Intelligence Artificial Intelligence by PT. Gojek Indonesia in Increase Efficiency Operations, Sustainability Business, Speed Decision Making, and Competitive Excellence in Indonesia's Technology Industry

ABSTRACT Study This aiming For to study influence implementation intelligence Artificial Intelligence by PT. Gojek Indonesia in increasing operational efficiency, business sustainability, speed making decisions, and competitive advantages in the Indonesian technology industry. With the more rapid development of technology, especially in the transportation and on-demand services sectors, artificial intelligence becomes an important element that can give a plus mark for companies to survive and thrive. This research uses a quantitative approach with survey method to collect data from respondents who are users and partners of Gojek . Analysis done To identify how much impact implementation of artificial intelligence has on various aspects of company performance. Research results show that implementation of artificial intelligence in a significant way increases operational efficiency, speeding up the retrieval process decisions, and giving competitive superiority for Gojek in face of competition in the Indonesian technology industry. In addition, artificial intelligence also plays an important role in long-term business sustainability through innovation and service optimization.