Barriers to change

Purpose B2B firms are failing to successfully adopt marketing digitalization as a method of gaining competitive advantage. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Digital technologies can be utilized to revolutionize public sectors and find efficiencies which are required in the current climate of global instability and pressurized economies. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.