EFFECT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOUR FOR AERATED DRINKS WITH REFERENCE TO MUMBAI SUBURBAN AREA

International Journal of Multidisciplinary Research & Reviews (IJMRR) invites you to submit your peer-reviewed research paper worldwide, via our Online Submission System or through Email at [email protected].

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Publication Details

Journal
International Journal of Multidisciplinary Research & Reviews
Published
2025-03-30
DOI
https://doi.org/10.56815/ijmrr.v4i1.2025.108-116
Primary Topic
Consumer Retail Behavior Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

EFFECT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOUR FOR AERATED DRINKS WITH REFERENCE TO MUMBAI SUBURBAN AREA

Aayushi Agarwal
International Journal of Multidisciplinary Research & Reviews
Consumer Retail Behavior Studies
article

EFFECT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOUR FOR AERATED DRINKS WITH REFERENCE TO MUMBAI SUBURBAN AREA

Aayushi Agarwal
article en

Abstract

International Journal of Multidisciplinary Research & Reviews (IJMRR) invites you to submit your peer-reviewed research paper worldwide, via our Online Submission System or through Email at [email protected].

International Journal of Multidisciplinary Research & ReviewsVol. 4(1)
Universal Engineering College (IN)
Openalex Percentile: Top 90%
Consumer Retail Behavior Studies
DOIOpen Access PDFOpenAlex
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EFFECT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOUR FOR AERATED DRINKS WITH REFERENCE TO MUMBAI SUBURBAN AREA — Aayushi Agarwal · International Journal of Multidisciplinary Research & Reviews (2025) | TGRS Research Map | TGRS