Sentiment Analysis of Twitter User’s Perceptions of the Campus Merdeka Using Naïve Bayes Classifier and Support Vector Machine Methods

The Campus Merdeka program is being implemented by the government to realize autonomous and flexible learning in tertiary institutions to create a learning culture that is innovative, not restrictive, and the needs of students. The Campus Merdeka provides added value and is attractive and provides various responses from the public both directly and on different social media platforms. One of the social media platforms is Twitter. Therefore, research was conducted on the community's response to the Campus Merdeka program on Twitter social media. Twitter documents in the form of community response tweets to the Campus Merdeka program are classified into two categories, namely positive responses and negative responses. The method used in this study is the Naïve Bayes Classifier (NBC) and Support Vector Machine (SVM) with a Polynomial Degree 2 kernel. The highest level of accuracy resulting from this research is 73.5% with a parameter value of of 0.5, a constant value is 0.5, with training data of 309 documents for training data and 132 documents for test data. The accuracy results obtained for the Naïve Bayes Classifier method are 65.9% and for the Support Vector Machine method, an accuracy is 73.5%.