Model Pengelolaan Usaha Mikro Kecil Menengah di Lingkungan Pondok Pesantren Cipansor

The government regulates Micro, Small and Medium Enterprises in the 1945 Constitution, especially article 33 which states that "The economy is structured as a joint venture based on the principle of kinship." Micro, Small and Medium Enterprises are business groups that depart from the work and initiatives carried out by the community by taking advantage of potential and opportunities that are considered capable of providing a source of income for themselves and the surrounding business groups. This study aims to describe the management model of Micro, Small and Medium Enterprises in the Cipansor Islamic Boarding School, including the existence of micro, small and medium enterprises, marketing strategies, business management, mapping of business product potential, and obstacles faced by micro, small and medium business actors. The results of this study show that the MSME management model at the Cipansor Islamic Boarding School has unique characteristics that combine Islamic values with modern business practices. Effective marketing strategies, structured business management, and diverse business potential are important factors in the development of MSMEs in Islamic boarding schools. The obstacles faced need to be overcome through various efforts such as training, mentoring, and cooperation with related parties.

Authors

Publication Details

Journal
ANTARADHIN Jurnal Ekonomi Syariah Kontemporer
Published
2024-12-31
DOI
https://doi.org/10.47971/antaradhin.v5i1.1217
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
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article

Model Pengelolaan Usaha Mikro Kecil Menengah di Lingkungan Pondok Pesantren Cipansor

Wildan Moh. Fauzi Permana, Solihah Sari Rahayu, Raden Nurhayati
ANTARADHIN Jurnal Ekonomi Syariah Kontemporer
SMEs Development and Digital Marketing
article

Model Pengelolaan Usaha Mikro Kecil Menengah di Lingkungan Pondok Pesantren Cipansor

Wildan Moh. Fauzi Permana, Solihah Sari Rahayu, Raden Nurhayati
article en

Abstract

The government regulates Micro, Small and Medium Enterprises in the 1945 Constitution, especially article 33 which states that "The economy is structured as a joint venture based on the principle of kinship." Micro, Small and Medium Enterprises are business groups that depart from the work and initiatives carried out by the community by taking advantage of potential and opportunities that are considered capable of providing a source of income for themselves and the surrounding business groups. This study aims to describe the management model of Micro, Small and Medium Enterprises in the Cipansor Islamic Boarding School, including the existence of micro, small and medium enterprises, marketing strategies, business management, mapping of business product potential, and obstacles faced by micro, small and medium business actors. The results of this study show that the MSME management model at the Cipansor Islamic Boarding School has unique characteristics that combine Islamic values with modern business practices. Effective marketing strategies, structured business management, and diverse business potential are important factors in the development of MSMEs in Islamic boarding schools. The obstacles faced need to be overcome through various efforts such as training, mentoring, and cooperation with related parties.

ANTARADHIN Jurnal Ekonomi Syariah KontemporerVol. 5(1)
Openalex Percentile: Top 43%
SMEs Development and Digital Marketing
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