Research on E-Commerce

ABSTRACT – Online shopping has become a major shift, impacting both consumers and advertisers. The role of digital transformation will be crucial as it leads to easier access to financial services and business opportunities in a growing economy. To address fraudulent activities, the increasing use of smartphones and the internet as a platform for exchanging goods, services, and foreign investments requires greater focus on security. Technological advancements in the internet have disrupted nearly every aspect of our lives. E-commerce offers numerous advantages, enhancing customer satisfaction and providing convenience anywhere, while also enabling businesses to gain a larger market share. As internet usage continues to grow, e-commerce has gained popularity, and companies, especially those in emerging sectors, are quickly adopting it as a key strategic approach. This paper explores e-commerce, its providers, benefits, and challenges. It can serve as a valuable resource for researchers interested in further studying e-commerce in the future. KEYWORDS- Business, E-Commerce, Internet, Market, Social Media.