The Effect of Exchange Rate Fluctuations on Export-oriented Businesses

This can lead to changes in how people do business that affect other countries. Different currencies have different values, which affects how managers decide on strategies, how competitive they are, and how much money their countries make. The information that was gathered was organized, analyzed, understood, and shown in a way that is clear, exact, and straightforward. Using data from Kenya's flower business, this study looked at how changes in foreign exchange rates affect the money made from exports. Descriptive statistics were used to number and code this data. The study found that Kenya's flower industry's sales gains fluctuate, which may be explained by fluctuations in foreign currency rates, inflation rates, and loan rates. Total export revenues from the flower sector are the dependent variable, whereas interest, inflation, and the exchange rate are the independent variables that positively correlate with it. To assist growers in coping with significant fluctuations in currency value, the government may establish a flower export stabilization mechanism.