Consumers’ Attitudes Towards Novel Products: The Case of Cereal Bars with Sea Buckthorn
Hippophae (sea buckthorn) is a plant valued for its berries in food manufacturing and medicinal properties. Despite growing research on its benefits, consumer perceptions of sea buckthorn-based products remain underexplored. This study examines Greek consumers’ attitudes toward cereal bars enriched with sea buckthorn, developed within a project focused on high-nutritional-value foods. Key factors include awareness, taste, safety, health benefits, trust, convenience, price, appearance, quality certification, environmental friendliness, and support for small-scale farmers. Results show moderate willingness to buy due to perceived health benefits and sustainability, but marketing should address sensory profile and trust to build a robust market.
Authors
- Alexandra V. Michailidou (ORCID: https://orcid.org/0000-0002-6300-3511)
- Stefanos A. Nastis (ORCID: https://orcid.org/0000-0002-3102-5505)
- Chrysanthi Charatsari (ORCID: https://orcid.org/0000-0002-9160-3469)
- Evagelos D. Lioutas (ORCID: https://orcid.org/0000-0003-3784-9553)
- Fani Th. Mantzouridou (ORCID: https://orcid.org/0000-0002-9714-6174)
- Fotios Chatzitheodoridis (ORCID: https://orcid.org/0000-0003-2008-1023)
- Dimitrios Tsolis (ORCID: https://orcid.org/0000-0003-0760-4942)
- Panagiotis Panopoulos
- Evangelia Michailidou (ORCID: https://orcid.org/0009-0002-1976-0782)
- Anastasios Michailidis (ORCID: https://orcid.org/0000-0002-7560-4365)
- Efstratios Loizou (ORCID: https://orcid.org/0000-0002-9779-0226)
- Dimitra Lazaridou (ORCID: https://orcid.org/0000-0002-3763-7510)
- Paraskevi Liakopoulou
- Evgenia Karamouzi
- Maria Loizou
Institutions
- Agricultural University of Athens (GR)
- International Hellenic University (GR)
- Aristotle University of Thessaloniki (GR)
- University of Western Macedonia (GR)
Publication Details
- Published
- 2025-04-23
- DOI
- https://doi.org/10.3390/proceedings2025117018
- Citations
- 1
- Primary Topic
- Phytochemical and Pharmacological Studies
- Type
- article
- Field-Weighted Citation Impact
- 2.38