The Impact of AI on How Businesses Engage with Customer

Artificial Intelligence (AI) is reshaping how businesses interact with customers, making communication more personalized, efficient, and scalable. This study explores AI’s impact on customer engagement through targeted messaging, predictive analytics, and automation. By examining AI’s role in customer segmentation, chatbots, recommendation engines, and data-driven decision-making, this paper discusses both its advantages and challenges. The findings offer practical insights for businesses looking to integrate AI solutions for improved customer relationships and long-term growth.